Utilities of a presentation folder are immense. It can be used as a tool for marketing purpose, storing business deals and records, carrying official papers etc. Thus designing of a corporate presentation folder needs to be very crafty yet thoughtful. There are some common mistakes that everyone makes while designing a corporate folder. Most of the corporate houses in Australia hire professional designers to make the perfect presentation folder in Brisbane.
A presentation folder is an element that holds your business cards, brochure and flyers. Do not make it like a plain folder. Add graphics and unique fonts to make it eye appealing to the client. This is a powerful element of marketing.
Poor layout concept:
It has been noticed that many presentation folders are having their logo at the left hand side, it the place where we hold a folder, right? Doing this will block the logo or any other information that’s place there. Place your message at the centre of the folder and contact information at the bottom of the back page.
Do not go overboard with design. Too much design and multiple color mix will shift the attention from the purpose of the folder. Keep a focal point with nice balance of color and design. Do not forget the impression of your business.
Too much text:
It is always better to give the information about the company or product, but do not go on placing text like a paragraph. Clients do not have the time to read a whole passage of 80-90 words. He will over look the main information or might lose the interest from the content. Write a content of 25-30 words and convey your message within this.
Selection of paper:
A corporate folder needs to be firm enough to hold various materials like business cards, brochure etc. Hence it should be made up of hard paper. 300-350 gsm will be good for making a presentation folder.